Since 40tude was founded in September 2011, we have raised more than £2.7 million to help cure colon cancer.

We achieve results through innovative partnerships with a remarkable group of participants, sponsors, donors and medical specialists.

40tude raises funds and promotes awareness of colon cancer via a series of events and physical challenges.  So far these have numbered six Stand Up Paddleboard (SUP) Marathons - a mass paddle over 26 miles on the River Thames - and 12 multi-day Cycle Challenges in Europe.

We've also completed numerous spectacular Adventure Challenges, which have comprised: 

• a winter summit of Mount Toubkal, Northern Africa's highest mountain
• 100 kilometre treks of each of the Sahara and the Wadi Rum over four days
• summitting Mount Elgon in Uganda (4,321m)
• a (very wet) adventure in Oman's remote Musandam Peninsula
• a winter Telemarking Challenge in southern Norway
• reaching the peak of Mt. M'Goun in Morocco's Central Atlas Mountains
• a summit of Mardi Himal in the Himalayas - at 4,500 metres the highest point ever to be reached on a 40tude adventure;
• the Muckle Flugga Brompton Challenge - one of the most unusual challenges ever undertaken for 40tude, in which a team of six successfully made it from the southern tip to the northern tip (Muckle Flugga) of the Shetland Isles using only Brompton bikes and inflatable kayaks
• our Transylvania Challenge, in which our intrepid team summitted five peaks in just three days of trekking in the Carpathian Mountains
• The Tom Smith Ginza Ridge Challenge in Japan in October 2024, co-led by our Ambassador Gregor Townsend and Zoe Smith, in honour of our much-missed former ambassador and rugby legend, Tom Smith.

Learn more about all of these challenges, and how you can be part of our newest events here

Our supporters also take part in a range of personal challenges and sponsored events on behalf of 40tude throughout the year.  Find out more about some of the brilliant ways 40tuders raise awareness and funds for us in Our Supporters' Challenges 

There are many ways in which you too can support 40tude: please see our Get Involved section for more ideas.