Join us for an unforgettable adventure in Sri Lanka, taking in rugged ridgelines, lush rainforests and tea plantations. Cover 80+km of tough terrain and experience the raw beauty of the Central Highlands as we honour the legacy of our much-missed Ambassador, Tom Smith - a champion of 40tude’s mission Read more
We’re delighted to announce that Psycle London is partnering with 40tude to get YOU onto a marathon starting line! Enter a Marathon event and nominate 40tude to be your chosen charity, and Psycle will sponsor your training with complimentary classes. Find out more here Read more
We’re excited to have identified Slovenia as our destination of choice for our next cycle challenge, taking place in September 2026. Would you like to join our ride through Slovenia's stunning scenery? Click here for more details Read more
Since 40tude was founded in 2011 we have organised 12 tough cycle rides in Europe, 6 exhilarating stand-up paddleboard marathons on the Thames and a series of memorable Adventure Challenges, including summiting Mt. Toubkal (North Africa's highest mountain), Mt. Elgon in Uganda (4,321m) and Mt. M'Goun (4071m) in Morocco, as well as 100km treks across the Sahara and the Wadi Rum in Jordan.
In 2022 we completed a (very wet) adventure in Oman's remote Musandam Peninsula, as well as a winter Telemarking Challenge in southern Norway, while 2023 saw yet more extraordinary challenges for 40tude, including our a summit of Mardi Himal in the Himalayas - at 4,500 metres the highest point ever to be reached on a 40tude adventure; the Muckle Flugga Brompton Challenge, in which a team of six successfully made it from the southern tip to the northern tip (Muckle Flugga) of the Shetland Isles using only Brompton bikes and inflatable kayaks; the Colmar Cycle Challenge for which 25 cyclists rode up to 494km over 3.5 days, taking on some Tour de France features; and our Transylvanian Challenge, for which an intrepid team summitted five peaks in just three days of trekking.
In 2024 a team co-led by 40tude's Ambassador Gregor Townsend and Zoe Smith, wife of our much-missed Ambassador Tom Smith, took on our Tom Smith Ginza Ridge Challenge in Japan, which began with a gruelling ascent of the Kassen Ridge. And for 2025 an intrepid team completed a 100km trek of the Skeleton Coast in Namibia, braving the changeable weather conditions presented by the Namib desert, described as “one of the most inhospitable environments on the planet.”
Our previous adventures
Those who have taken part in a 40tude adventure say:
Don't just take our word for it however: take a look at some of our fantastic films of our previous adventures and find out more about the specialist event partners who organise our challenges on our behalf.
For an insight into what it's like to be part of a 40tude Challenge Team please take a look at this film, that was made as part of our celebration of 40tude's first decade: